Our goal is to make gift giving more exciting and efficient than ever. The excitement comes when someone you care about gets a fantastic gift – something better than they ever expected – from a whole group of friends or family. We want Joe to feel weak-kneed every time he sees his 52″ plasma TV, and Julie to beam with pride when she wheels Junior around in a Bugaboo stroller. We want your gift to be greeted with tears of joy and huge bear hugs. And the efficient part? That comes from the eDivvy system, which makes organizing and managing the group events easy and fun.